An interesting BBC Article has some beauties...
Yes, if you walk in to eat, you are an "outer guest"Apply for a job at Davio’s, a small chain of Italian-style steakhouses in the US, and you’ll never hear one extremely common workplace term: employee. That’s because CEO Steve DiFillippo has banned its use.
“I think ‘employee’ is an awful word,” he says. “Who wants to be an employee? It just isn’t something you strive toward.” Instead, those who work for DiFillippo are known as ‘inner guests.’
Two more examples
http://www.bbc.com/capital/story/201708 ... tain-wordsThe restaurateur is hardly alone in his desire to challenge the status quo. Montreal-based software company GSOFT recently banned the term ‘human resources’ for being too impersonal, replacing it with a department of culture and organisation charged with “harmonising collective action.” Meanwhile the term networking is now verboten at British property development and investment company Allied London (instead, workers can attend ‘talking shop’ events).
There are other examples like Subway's "sandwich artist" and Apple's "genius"...
Do these names really help to attract and retain better workers???
