I was watching a replay of the game on the SEC network. A few minutes before that play came up ABC put up a list of the games that were going to be in the second half of that day's double header. Here it is:

Back then McNeese was in the top level of NCAA football and was in the midst of a run where they went 21-3 during 1979 and 1980. They beat Louisiana Tech by 45-8 in that game and went on to go to the Independence Bowl where they snatched defeat from the jaws of victory against Southern Miss by 14-16. I say snatched defeat from the jaws of victory because they had possession around their own 20 with Southern Miss out of timeouts late in the game but fumbled the football. Southern Miss then scored on a fourth down play to win.
I guess it's kind of an example where, if publicity is what you care about, you can say you get more publicity playing at the top level. Back then there weren't all the cable networks and internet things. This was ABC putting your name up near the end of what was undoubtably a very highly watched nailbiter game.






