violating its pact with the audience
Posted: Sat Jan 23, 2010 11:21 am
If you ain't BCS, you ain't nuthin'.
http://sports.espn.go.com/espn/columns/ ... id=4844048
For different reasons, viewers offered the Jan. 6 GMAC Bowl between Central Michigan and Troy as another example of ESPN violating its pact with the audience.
Some comments: "Would it have been too much for the announcers to at least pretend they were interested in the game on the field?" … "The teams on the field became an afterthought to a total onslaught of discussion on the next night's Texas-Alabama game"........
Promotion is the lifeblood of television, but overpromotion is lethal. ...... It's insulting to the audience for announcers to talk incessantly about the upcoming BCS [Championship] Game....in the midst of another [bowl] game. ......The perception is that the announcers had no interest in the game they were covering.
Viewer reaction to both of these telecasts underscores a point ESPN should never forget: The network might own the rights to the events it is telecasting, but it doesn't own the audience. When ESPN deviates from its standard presentation, it can alienate a good portion of its audience. Do it too often, and there's the risk of fraying the vital bond that exists between loyal viewers and the network.
.... Saturating a live event with promotion for an upcoming event is dangerous. For "must-see" events, viewers will put up with almost anything. But they won't forget it.
http://sports.espn.go.com/espn/columns/ ... id=4844048
For different reasons, viewers offered the Jan. 6 GMAC Bowl between Central Michigan and Troy as another example of ESPN violating its pact with the audience.
Some comments: "Would it have been too much for the announcers to at least pretend they were interested in the game on the field?" … "The teams on the field became an afterthought to a total onslaught of discussion on the next night's Texas-Alabama game"........
Promotion is the lifeblood of television, but overpromotion is lethal. ...... It's insulting to the audience for announcers to talk incessantly about the upcoming BCS [Championship] Game....in the midst of another [bowl] game. ......The perception is that the announcers had no interest in the game they were covering.
Viewer reaction to both of these telecasts underscores a point ESPN should never forget: The network might own the rights to the events it is telecasting, but it doesn't own the audience. When ESPN deviates from its standard presentation, it can alienate a good portion of its audience. Do it too often, and there's the risk of fraying the vital bond that exists between loyal viewers and the network.
.... Saturating a live event with promotion for an upcoming event is dangerous. For "must-see" events, viewers will put up with almost anything. But they won't forget it.