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For years people in the Pac-10 -- from players to fans -- have complained about a lack of recognition and a so-called East Coast bias that caused the conference to be under-appreciated nationally.

Commissioner Larry Scott, who grew up in New York on Long Island, decided that instead of complaining it was time for the league to do something about it.

Say goodbye to the old Pac-10. The league has a new logo, a new more aggressive attitude and two new members scheduled to arrive in 2011. And when Colorado and Utah officially join, the conference will also have a new name.

The Pac-12 is on its way.

http://sportsillustrated.cnn.com/2010/f ... ?eref=sihp

Pretty cool with the wave and the mountain in there. I like it.

Kudos the the Pac-12 for showing the Big Ten and the Big 12 the light.

bluehenbillk wrote:Kudos the the Pac-12 for showing the Big Ten and the Big 12 the light.

Eh, the Big Ten has gone long enough without having the number be tied into the number of teams in the conference that it's no longer important. Getting the "math right" as the Pac-10 guy says is so far down the ladder of importance that it's silly to get worried about.