Cable Network dedicated to HBCUs set to launch
Posted: Wed Sep 15, 2010 8:08 am
An “edutainment” and lifestyle network devoted to Historically Black Colleges and Universities across the United States, will launch in 2011. The announcement was confirmed by C3 Media, LLC a holding company, at a press conference Tuesday at Madison Square Garden.
Designed to fill a void in the cable industry, the channel will serve as the official destination of the four major HBCU Conferences (MEAC, SWAC, SIAC, CIAA) featuring Black College sporting events. Additionally, the network will offer a full complement of education & entertainment (edutainment) as well as lifestyle programming. Built on the solid foundation of the 143-year old HBCU brand, the network will focus on a previously unexplored aspect of African American life focusing on its significant cultural importance to the global community.
The new channel will bring a different business model to the cable industry by reinvesting in the African American community it will serve. The HBCU Network will provide a 20% equity position to HBCUs, offering direct financial benefit and long-term sustainability.
“The idea and vision behind the creation of the HBCU Network is to preserve and celebrate the African American colleges and universities, while also providing opportunities for their growth and further prosperity,” said CEO Curtis Symonds. “At the same time, we are passionate and excited about building a strong media brand and network from the ground up.”
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Designed to fill a void in the cable industry, the channel will serve as the official destination of the four major HBCU Conferences (MEAC, SWAC, SIAC, CIAA) featuring Black College sporting events. Additionally, the network will offer a full complement of education & entertainment (edutainment) as well as lifestyle programming. Built on the solid foundation of the 143-year old HBCU brand, the network will focus on a previously unexplored aspect of African American life focusing on its significant cultural importance to the global community.
The new channel will bring a different business model to the cable industry by reinvesting in the African American community it will serve. The HBCU Network will provide a 20% equity position to HBCUs, offering direct financial benefit and long-term sustainability.
“The idea and vision behind the creation of the HBCU Network is to preserve and celebrate the African American colleges and universities, while also providing opportunities for their growth and further prosperity,” said CEO Curtis Symonds. “At the same time, we are passionate and excited about building a strong media brand and network from the ground up.”
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