ESPN To Launch New Website For Bill Simmons
Posted: Fri Feb 18, 2011 9:13 am
Here’s Bill Simmons’ reward for sticking with ESPN: His own piece of turf, where the star columnist/multimedia experimenter can cultivate a new sports/pop culture site.
Simmons already has his own page on ESPN.com, but this is something much more ambitious, with a dedicated staff and a roster of contributing writers. If you were in Web publishing, you might call it a “vertical”. The rest of you might call it a digital magazine.
The site has been in the works for months, but it doesn’t have a name yet — ESPN says it is “working through the various processes to secure one”. And ESPN still doesn’t have a launch date for it, though it’s aiming for April or May.
http://mediamemo.allthingsd.com/2011021 ... -own-site/" onclick="window.open(this.href);return false;
Simmons already has his own page on ESPN.com, but this is something much more ambitious, with a dedicated staff and a roster of contributing writers. If you were in Web publishing, you might call it a “vertical”. The rest of you might call it a digital magazine.
The site has been in the works for months, but it doesn’t have a name yet — ESPN says it is “working through the various processes to secure one”. And ESPN still doesn’t have a launch date for it, though it’s aiming for April or May.
http://mediamemo.allthingsd.com/2011021 ... -own-site/" onclick="window.open(this.href);return false;